About Us

Our Case for a Decarbonised Future

EcoDhaga Founders Image, Sanjana Swaroop and Ashni

A women-led and women-run brand, EcoDhaga took roots in 2021 when our founders Sanjana and Ashni decided to bring sustainability and social consciousness into the mainstream. What began as a playful "30 days no-shop challenge" soon became a deeper conversation about minimalism and consumer habits.

As we pulled on this thread, it unravelled the shocking reality of mass manufacturing, consequences of consumption and obscene volumes of apparel waste, globally.

At EcoDhaga, we believe that setting up a new world order need not be a radical social revolution, but can begin with simple personal actions such as mindfully curating your closet.

As India’s first circular fashion brand focused on post-consumer textiles, we’re rethinking how India consumes and disposes of fashion.

We're a people-powered brand committed to solving the country’s textile waste problem. Our mission goes beyond recycling - we're reimagining the fashion industry's future by creating a sustainable business model that reduces waste, promotes decarbonization, and drives meaningful long-term environmental impact.

We are a for-profit, socially responsible organisation that promotes slow fashion through decluttering responsibly, thrifting reliably, upcycling creatively, donating mindfully and recycling sustainably.

We believe in fashion and fun without the filth and guilt! Expressing your personal style doesn't need to break your bank, nor cost the planet.