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Delving into the Roots of the Problem with Bharat Ranka in our Podcast Episode 4

EcoDhaga's "Better Ways, Better Days" podcast is on a mission to inspire and inform about sustainable living. In a recent episode, the spotlight was on Bharat Ranka, the visionary behind Ethik, a vegan leather brand that gained recognition on Shark Tank India. The conversation delved into the sustainability industry and customer perspectives on embracing eco-conscious brands in India.


The Shift Towards Vegan Leather:

Bharat Ranka's journey with Ethik exemplifies the growing trend towards eco-friendly alternatives in the fashion industry. Vegan leather is not only cruelty-free but also has a significantly lower environmental impact compared to traditional leather production.


From Shark Tank India to Sustainable Success:

Ranka's appearance on Shark Tank India not only brought attention to Ethik but also highlighted the increasing interest and support for sustainable ventures in the country.

It's a testament to the changing consumer mindset and their inclination towards brands with a purpose.


Customer Perception and Sustainable Brands in India:

During the podcast, Bharat Ranka shared valuable insights on customer perception towards sustainable brands.

He highlighted that there is a growing awareness and interest in sustainable products, but there's still work to be done in terms of educating consumers about the benefits of making eco-conscious choices.

Challenges and Triumphs:

Ranka also discussed the challenges faced by sustainable brands, including misconceptions about the quality and cost of eco-friendly alternatives.

However, he emphasized that with dedication and innovation, these hurdles can be overcome, leading to a more sustainable future.


The Power of Collective Action:

The conversation underscored the importance of collective action in driving sustainability efforts. Both EcoDhaga and Ethik are part of a larger movement working towards a more sustainable and ethical industry. By engaging in conversations and supporting brands like Ethik, consumers play a vital role in accelerating this positive change.



The podcast episode featuring Bharat Ranka from Ethik provided valuable insights into the sustainability industry and the evolving perceptions of customers in India. It's a reminder that every purchase we make is an opportunity to support brands that prioritize the planet. By engaging in conversations and choosing sustainable options, we can contribute to a more eco-conscious future.



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