EcoDhaga at ET Retail E-Commerce and Digital Natives Summit
Our founders attended the ET E-commerce and Digital Natives Summit held in Bangalore on 30 August 2022 and it was 🔥.
As we’re recovering from a post pandemic situation globally, the esteemed panellists and speakers discussed the trends in consumer behaviour online and the future for e-commerce businesses in India.
"E-commerce is more than just having an online website. The growth of online retail and evolving nature of consumers has given rise to vertical retail trends such as direct to consumer, mobile commerce, phygital shopping, content, and community building. Many say e-commerce is the future of retail. However, interestingly e-commerce has blurred the lines, giving rise to channel-less retail in India." - 2nd Edition #ETECommSummit
It was inspiring to hear growth stories from brands which have now become household names like: Google Cloud Retail, Message Bird, Amazon India, Meesho, H&M India, USPL, Fashmates, Ozonetel, Bluestone Jewellery, Redbus India, Flipkart, AJIO, Caratlane, Nykaa Fashion, among so many others. There was a consensus that assumptions about global trends online do not directly translate to India. The key to growing as a D2C brand is to analyse and track how us, as Indians, show up online and our buyer behaviour online. So the lessons from brands who have been surfing the D2C space for years were helpful in guiding strategy.
It was also encouraging to hear the DPIIT representative talk about building an ecosystem to facilitate growth in the e-commerce and retail sector. With such government - private sector partnership, there truly is a way to build a sustainable future and tap into this nation's potential.
As an e-commerce business ourself, we at EcoDhaga are constantly learning how to best serve our customers and meet their specific needs while thrifting online. Everyone at the summit yesterday concurs - the key to building an e-commerce business is resiliency and incorporating innovation to maximise customer experience. After an invigorating discussion yesterday, our team is working on bringing some new exciting technology partnerships and product offers to become better!
Here’s to changing the way we consume and dispose off fashion in India alongside our community! 🥂