Thrifting is the new ‘buzzword’ around B-town! With so many social media-based thrift stores to choose from, how do you thrift reliably in India? Thrifting is a fairly new concept in India, and as a recent convertee myself, I understand your apprehension. If you’re looking to start your thrift journey, let me introduce you to EcoDhaga, your one-stop solution for all sustainable fashion needs. It is India’s first ethical thrift store, and psst… they are so much more. Here are the top reasons why you should start thrifting with EcoDhaga today.
It’s India’s First Ethical Thrift Shop:
Yes, you heard it right! EcoDhaga is India's first closed-loop fashion brand that focuses on giving a new life to fashion waste created by consumers.
EcoDhaga’s online thrift store sources donations from individuals around Bangalore. Rigorous quality checks and processes are in place to ensure that only the best clothes are listed online.
That’s not it, their clothes are pocket-friendly and they consist of a wide range of collections to choose from.
EcoDhaga’s goal is to help clothes reach their full potential through thrifting, upcycling, and recycling clothes, and help keep them out of landfills. Their vision is to help India embrace slow fashion.
You’re Supporting a Women-led Business:
Friends turned business partners, EcoDhaga was co-founded by Ashni Tripathi & Sanjana Swaroop who work with a diverse team of Women.
So thrifting with them means you’re investing in gender parity, innovation, overall economic growth, and female economic empowerment. This is not only an economically sound choice but also a socially responsible one.
You Build a Quality Wardrobe on a Budget:
Whether you want to stay on top of the latest trends or express your individuality with unique and vintage clothing, thrifting with EcoDhaga allows you to create a wardrobe that’s completely one-of-a-kind. Their thrift store carries a range of pre-owned and pre-loved fashion wear from over 300 local & global brands, some are now considered vintage. With their new inventory going live every week, hunt for vintage and custom-tailored pieces to add a dash of personality to your wardrobe!
Convenient Thrifting:
Yes, convenient thrifting exists! EcoDhaga has a digital thrift store as well as an exclusive offline experience in Bangalore curated specially for you! The initiative by the brand called “ThriftEx” lets you experience a very unique & customized shopping experience. Check out Ex-loved clothes in an Exclusive curated Experience with ThriftEx! Not only do you get to shop for cute, preloved clothes at up to 70% off their estimated original price, but you also get to interact with the team and co-founders, who help you pick the best outfits for yourself and styles that best showcase you!
They Make Thrift Available to All:
For many plus-sized people, the opportunities to engage with sustainable fashion are limited. EcoDhaga's size chart, however, is custom curated for the Indian body and is very inclusive! They have translated global sizes to our Indian fits. Not only that, when listing, they use this unified size chart, measuring each garment individually, so you get the accurate fit and description. You can comfortably shop for any size without judgment and embrace your beautiful curves in their collections on offer! Providing you with an all-around impressive selection and options to choose from, the only downside would be that they sell out oh-so-quickly!
If these reasons were not enough, let us remind you that with every purchase, you’re closing the loop and saving on your pocket with EcoDhaga.
Choose India's first closed-loop fashion brand that focuses on giving a new life to fashion waste created by consumers. Well, what are we waiting for? Let’s Get Thrifty Y’all.